Oh, hello.
I'm Tiff.
Ten years in the agency world, now one studio, one grip. I build brand systems that hold up: identity, web, app UX/UI, and the marketing that makes them earn their keep.
Most studios hand you a logo and disappear. Most agencies bury you in a team where nobody owns the outcome. I'm the third option.
One senior creative, fully accountable for your brand's whole visual and strategic world. You talk to me. I do the work. Nothing gets lost in a handover because there is no handover.
I don't do "make it pretty". Ten years across global retail, luxury travel, fintech and high-stakes campaigns taught me the difference between design that looks good in a deck and design that moves a business. I build the second kind.
A guardian and a guide.
In Norse mythology a Valkyrie is a fierce guardian, a force that helps chosen souls find their way. In my life that spirit had a name: Maggy May, a white English Bull Terrier and my soul dog. Tenacious. Full of sass. Loyal to the bone. She didn't do things halfway and she never, ever let go.
Creative Valkyrie exists to bring that exact energy to the creative world. Not as a cute origin story. As an operating standard. That's the Bull Terrier Standard you'll see on the home page, and it's how I decide what's good enough.
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- years in the industry
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- brands, global to local
- 1
- point of accountability
2016 to now, in five moves.
Agency floors, global brands, and a studio that grew alongside all of it. Every line below is real work with real names on it.
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2014 to 2018
Honours Degree in Graphic Design at University of Hertfordshire, UK
The theory underneath everything: typography, colour, layout and the discipline to make them work together.
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2016 to 2017
Junior Graphic Designer at Absolute Design Studio
Fast production in a deadline-driven agency. Regional events and lifestyle brands, print and digital, and the habit of getting it right the first time.
Knysna Oyster Festival, Karoo to Coast, Careers Unlimited, Belle's Patisserie -
2016 to now
Owner and Lead Creative at Creative Valkyrie (formerly Nautical Design Studio)
Brand sanctuaries and growth frameworks for SMEs and luxury boutiques. The studio grew alongside every agency role that followed it.
The Garden Spa, Meraki Hair and Beauty, Adansonia Group, Aspen, HDRS Attorneys, Edu-Plett, Muddy Pooches -
2020 to 2024
Graphic Designer at Magnetic Creative
High-velocity, cross-platform work for global lifestyle, tech and FMCG brands. Campaign rollouts, motion, CRM ecosystems, and 100% adherence to international brand standards.
BOS Brands, Megamaster SA and US, Nexgrill Germany, Alvi's Drift, Deposita, NaturVet -
2024 to now
Senior Graphic Designer and Lead Creative at Kri8it Digital
End-to-end digital products and a Tier-1 portfolio across fintech, luxury travel and automotive. Full app UX/UI, front-end direction, agency rebrand.
Nesty, Harley-Davidson, Safari Online, Wildlife Safari Australia, KEA Travel, Chery Cape Town, Syntiro, THR Outdoor
- Brand identity and strategy
- Digital product design, UX and UI
- Custom WordPress and Elementor builds
- Front-end development
- Motion and presentation design
- Social growth and campaign frameworks
- Print, editorial and large format
- Photo retouching
- Honours Degree in Graphic Design, University of Hertfordshire, UK
- Certified in front-end development
- Adobe masterclasses: XD for UI/UX, After Effects
- Elementor Academy, advanced responsive architecture
- Four years of generative AI in the workflow, so repetitive work goes faster and the strategy gets the time
- Figma
- Photoshop, Illustrator, InDesign
- After Effects
- WordPress and Elementor
- Webflow
- Mailchimp and Klaviyo
The right fit.
- Independent businesses, entrepreneurs and niche or luxury brands who want premium, end-to-end brand management and a single point of accountability.
- Agencies that need a senior freelance partner for retainer overflow and high-level work they can hand off without hand-holding.
Not a snub. Focus.
- Anyone shopping purely on price.
- Anyone who wants safe and forgettable.
- Anyone who treats design as decoration.
Saying no to the wrong fit is how the right clients get my full grip.
Ready to lead.
Ready to shield.
I don't just take briefs. I take ownership. Tell me the story and let's see if we're the right fit.